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We study the well-known variational and large deviation principle for graph homomorphisms from to . We provide a robust method to deduce those principles under minimal a priori assumptions. The only ingredient specific to the model is a discrete Kirszbraun theorem i.e. an extension theorem for graph homomorphisms. All other ingredients are of a general nature not specific to the model. They include elementary combinatorics, the compactness of Lipschitz functions and a simplicial Rademacher theorem. Compared to the literature, our proof does not need any other preliminary results like e.g. concentration or strict convexity of the local surface tension. Therefore, the method is very robust and extends to more complex and subtle models, as e.g. the homogenization of limit shapes or graph-homomorphisms to a regular tree.