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The subject of this study is the similarities and differences between the concept of social marketing focusing on societal problems and corporate social responsibility, cause-related marketing and public relations concepts. The goal is to remove incomprehensibility regarding these concepts in definitions and practices that are included in existing literature. The study is a result of a review of both Turkish and foreign literature. As a finding of the study, it was revealed that there are similarities between social marketing and corporate social responsibility, cause-related marketing and public relations practices but there are also notable differences among these four basic concepts. It was noticed in the literature review and practices that the concepts of social responsibility, cause-related marketing and public relations were sometimes used instead of one another while the concept of social marketing was examined. This study will be helpful in distinguishing and using the concepts for people who deal with the subject by stating the differences among these concepts more clearly.