Authors
Minna Mattila
Publication date
2001
Volume
9
Pages
154
Publisher
ER-Paino Ky and Jyvaskyla University Printing House
Description
Degree: Dr. Ec.
DegreeYear: 2001
Institute: Jyvaskylan Yliopisto (Finland)
Publisher: University of Jyvaskyla, Seminaarink. 15, FIN-40100 Jyvaskyla, Finland.
This study examines which factors affect and how they influence the adoption of Internet banking in Finland. The purpose of this study is to qualify the current state of consumers''beliefs and attitudes toward electronic banking, and to understand the factors that drive the development and classification of consumer behavior in relation to interactive services technology. In this causal research altogether 3000 questionnaires were sent to banking customers, and 30 in-depth interviews were conducted. Statistical methods such as product moment correlation coefficients, ANOVA, regression, and rotated factor analysis were applied. The model we develop suggests that personal banking experience, technology experience, reference group influence, and security …
Total citations
Scholar articles