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The chapter discusses the role of the manner of attitude formation. It focuses on the development of an attitude through direct behavioral experience with the attitude object and examines whether such attitudes better predict subsequent behavior than attitudes formed without behavioral experience. The chapter provides an overview of the attitude-behavior consistency problem and describes the effect of the manner of attitude formation through the “housing” study, the “puzzle” experiment, and the “subject pool” study. The prior-to-later behavior relation is also discussed in the chapter, wherein it has described the self-perception of past religious behaviors, attitudes and self-reports of subsequent behavior, an individual difference perspective, and a partial correlation analysis. The chapter discusses attitudinal qualities—namely, confidence and clarity, the persistence of the attitude, and resistance …