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The MODE model described in this chapter distinguishes between 2 classes attitude–behavior processes. The basic difference between the 2 types centers on the extent to which deciding on a particular course of action involves conscious deliberation regarding the alternatives or a spontaneous reaction to one's perception of the immediate situation. An individual may analyze the costs and benefits of a particular behavior, and in so doing may deliberately reflect upon the attitudes relevant to the behavioral decision. These attitudes may serve as one of the possibly many dimensions that are considered in arriving at a behavior plan, which then may be enacted. Alternatively, attitudes may guide an individual's behavior in a more spontaneous manner, without the individual's having actively considered the relevant attitudes and without his or her necessarily being aware of the attitudes' influence. Instead, the attitudes …