Authors
Renato Fiocca, Ivan Snehota, Annalisa Tunisini
Publication date
2009
Pages
3-305
Publisher
McGraw-Hill Education
Description
The book offers main conceptual and interpretative framworks to understand business markets and business customer behavior. It also gives managerial tools to act in business-to-business markets and satisfy industrial customers.
Total citations
2008200920102011201220132014201520162017201820192020202120222243124344136522
Scholar articles
R Fiocca, I Snehota, A Tunisini - 2009