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Extending a theoretical framework combining consumer socialization and planned behavior theories, the authors examined the influences that parents and romantic partners exert on college students' financial attitude and behavior using two waves of data collected from a sample of students in their first year (Wave 1) and fourth year (Wave 2) of college who were in a committed relationship at Wave 2 (N = 693 individuals). Using structural equation modeling, a positive relationship was found between the concurrent financial behavior of the parents and romantic partners and students' financial behavior (direct effects). After accounting for the parents' financial behavior at Wave 1, concurrent financial behavior of romantic partners (but not parents) positively predicted students' financial attitude, which in turn positively predicted students' financial behavior (indirect effects). These findings increase our understanding …