Authors
Elisabeth Christine Brüggen, Thomas Post, Katharina Schmitz
Publication date
2019/9/18
Journal
Journal of Services Marketing
Volume
33
Issue
4
Pages
488-501
Publisher
Emerald Publishing Limited
Description
Purpose
People around the world are not sufficiently capable or willing to engage in retirement planning. New technological tools have been proposed as a promising solution to foster involvement and consequently encourage retirement planning. This paper aims to test whether an interactive online pension planner can improve participants’ behaviour, behavioural intentions, attitude, knowledge and perceived ease of use, usefulness and enjoyment.
Design/methodology/approach
In collaboration with a company specialised in technologically advanced pension planners, three different versions of an online pension planner were created. The control condition only allowed participants to check their pension situation and the composition of future retirement income. In the medium interactivity level, participants could choose to modify certain variables affecting their pension income, on top of the features from the …
Total citations
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