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A method and system for processing a free format short message service (SMS) text message for alerting a mobile phone's user to significant information in the message received by the mobile phone from a sender. Program code stored in memory on the mobile phone executes the method on a processor. A theme, a rheme, at least one structural component, and a sentence type of the normalized message are generated from which a FEATURE FACTOR priority is determined. Semantic content of the normalized message is determined from which an EMOTIONAL FACTOR priority is determined. A TOTAL PRIORITY computed as a sum of the FEATURE FACTOR priority and the EMOTIONAL FACTOR priority is determined to exceed a predetermined threshold, from which it is determined that the received message is significant, which triggers overriding default handset settings of the mobile phone and alerting the …