Authors
Amy Yau, Jean Adams, Emma J Boyland, Thomas Burgoine, Laura Cornelsen, Frank De Vocht, Matt Egan, Vanessa Er, Amelia A Lake, Karen Lock, Oliver Mytton, Mark Petticrew, Claire Thompson, Martin White, Steven Cummins
Publication date
2021/4/1
Journal
BMJ open
Volume
11
Issue
4
Pages
e048139
Publisher
British Medical Journal Publishing Group
Description
Objectives
To explore sociodemographic differences in exposure to advertising for foods and drinks high in fat, salt and sugar (HFSS) and whether exposure is associated with body mass index (BMI).
Design
Cross-sectional survey.
Setting
UK.
Participants
1552 adults recruited to the Kantar Fast Moving Consumer Goods panel for London and the North of England.
Outcome measures
Self-reported advertising exposure stratified by product/service advertised (processed HFSS foods; sugary drinks; sugary cereals; sweet snacks; fast food or digital food delivery services) and advertising setting (traditional; digital; recreational; functional or transport); BMI and sociodemographic characteristics.
Results
Overall, 84.7% of participants reported exposure to HFSS advertising in the past 7 days. Participants in the middle (vs high) socioeconomic group had higher odds of overall self-reported exposure (OR 1.48; 95% CI 1.06 to 2.07 …
Total citations
Scholar articles
A Yau, J Adams, EJ Boyland, T Burgoine, L Cornelsen… - BMJ open, 2021