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Yield stress materials are ubiquitous, yet the best way to obtain the value of the yield stress for any given material has been the subject of considerable debate. Here we compare different methods of measuring the yield stress with conventional rheometers that have been used in the literature on a variety of materials. The main conclusion is that, at least for well-behaved (non-thixotropic) materials, the differences between the various methods are significant; on the other hand, the scaling of the measured yield stress with the volume fraction of dispersed phase shows the same dependence independently of the way in which the yield stress is obtained experimentally. The measured yield strain is similarly found to depend on the method employed. The yield stress values obtained for a simple (non-thixotropic) yield stress fluid are only similar for Herschel–Bulkley fits and stress-strain curves obtained from oscillatory …