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Drawing from literatures in business, the burgeoning field of human computation, and media studies together with economic geography and social theory, this paper contextualizes corporate crowdsourcing in regimes of work and specifies and examines the rationalities governing this early 21st century round of exploitation. I refer to “rationalities” in the Foucauldian sense as the calculated ways by which mentalities become inscribed in a regime of practices, in this case, new practices of work. I present crowdsourcing as the means by which the regime of labor is governed in novel systems of production regarding open innovation as well as non-innovative yet skilled microtasks. I engage firm rationalities of decentralization, which have developed differently for innovative and non-innovative activity; wageless work; JIT labor (distinct from JIT production); precarization; informalization; fungibility; and invisibility. In the …