View article

The importance of services within technology-based business in terms of customer value is increasingly well-understood by manufacturing companies. Manufacturing companies are trying to restructure their business models by adding the concept of service that is required to make a process of value co-creation with customers. Human resources are a core factor in the implementation of this notion in the practical field. In a technology-based business, technical personnel must have not only technology-oriented thinking but also service-oriented thinking in order to generate new value propositions. In this work, we propose an approach to transform the way of thinking and support knowledge co-creation with others with a focus on new corporate value propositions. We combined a service innovation chart with a business model thinking methodology to create a new approach intended for the development of …