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We examine the factors that determine self-employment duration in Britain, paying particular attention to self-reported job satisfaction variables and non-pecuniary aspects of self-employment. Based on spell data from the British Household Panel Study, we estimate single-risk and competing-risks hazard models, separately for males and females. Our results show that job satisfaction is indeed a strong predictor of self-employment exit, even after controlling for standard economic and demographic variables. When five domain job satisfaction measures are used, we find that pay, job security and initiative are the three aspects of self-employment most valued by the self-employed themselves. Gender differences regarding the determinants of self-employment survival and exit destination states are also evident.