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This study investigates the intellectual structure of strategic management (SM) research in the hospitality industry through co-citation analysis. This study analyzes the evolution of SM research from related SM articles inclusively published in hospitality- and tourism-focused journals as well as business- and management-focused journals from 1971 to 2016. This study is the first to map the intellectual structure of SM research in the hospitality industry to analyze the changes in the influence of the most significant studies, journals, and disciplines/fields as well as the relationships among the subfields on SM research in the hospitality industry. This study suggests that marketing is a dominant subfield in SM research within the hospitality industry. In addition, the resource-based view is a dominant approach in the field, although the positioning school was dominant during the field’s early stages.