State of Art and Science in Sponsorship-Linked Marketing
Authors
T. Bettina Cornwell
Publication date
2008
Journal
Journal of Advertising
Volume
37
Issue
3
Pages
41-55
Publisher
Taylor and Francis
Total citations
2008200920102011201220132014201520162017201820192020202120222023202431322294738424344412935382520164
Scholar articles
TB Cornwell - Handbook of research on sport and business, 2013