Authors
Tieming Liu, Chinnatat Methapatara, Laura Wynter
Publication date
2010/11/16
Journal
European Journal of Operational Research
Volume
207
Issue
1
Pages
401-408
Publisher
North-Holland
Description
This paper presents a model for applying revenue management to on-demand IT services. The multinomial logit model is used to describe customer choice over multiple classes with different service-level agreements (SLAs). A nonlinear programming model is provided to determine the optimal price or service level for each class. Through a numerical analysis, we examine the impacts of system capacity and customer waiting incentives on the service provider’s profit and pricing strategies.
Total citations
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Scholar articles
T Liu, C Methapatara, L Wynter - European Journal of Operational Research, 2010