View article

This study aimed to get a better and more nuanced understanding of niche strategies in practice. Niche hybridisation strategies were conceptualised in relation to the three core dimensions of socio-technical systems (institutions, actors, and technology). This conceptualisation was applied to the case of Community Power (CP). CP is a community-owned supply company that combines elements of cooperative and commercial organisations, favoured by the community energy (niche) and commercial (regime) logics. CP was set up to enable energy communities to sell energy to their members and on electricity markets. As such, CP protected energy communities from market pressures, which allowed them to blend in and become more competitive within an unchanged selection environment. By stimulating wider diffusion of the community energy logic, CP attempted to passively stretch the regime. CP also tried to …