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ranslators have long used principles of language anal-T ysis as a primary tool of their trade. Study of both the source and receptor language structures and the imperative of effective communication are hallmarks of successful translation. What has not been clearly understood is the importance of culture in the translation process. While we place great emphasis on a translation talking right, the necessity for acting right through an appropriation of sound cultural analysis has not been in focus for our discipline. We must not forget that language symbolically represents meaning that comes out of a cultural world assumed by authors as they write. Hence we have an obligation to study all the languages and cultures involved in a translation venture (what I call the “translation context”). The more we know about the cultural context from which the communication emerges and into which we seek to relate the intended …