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Some life experiences can generate profound and long-lasting shifts in core beliefs and attitudes, including subjective transformation. These experiences can change what individuals know and value, their perspective on the world and life, evolving them as a grown person. For these characteristics, transformative experiences are gaining increasing attention in psychology, neuroscience, and philosophy. One potentially interesting question related to transformative experiences concerns how they can be invited by means of interactive technologies. This question lies at the center of a new research program, transformative experience design, which has two aims: (1) to investigate phenomenological and neurocognitive aspects of transformative experiences, as well as their implications for individual growth and psychological well-being; and (2) to translate such knowledge into tentative design principles for developing …