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‘The potential impacts of water scarcity or reduced water availability on economic growth and the job market are real and possibly severe’, warns the United Nations World Water Development Report 2016 on Water and Jobs (hereinafter the Report)(p. 4). It also warns that not investing in water management/storage infrastructure will make many developing countries chronically ‘water-scarce’, curtailing economic growth and job creation. The Report forcefully argues that if the potential increase in water scarcity problems is not addressed it will result in negative impacts on economic growth and employment, especially in the developing world. It also calls for more private investment in infrastructure and market-based innovations—public–private partnerships (PPPs)—to alleviate this danger. Next, it advocates for improvement in water use efficiency and productivity through technological innovation and market …