Authors
Mathias Versichele, Liesbeth De Groote, Manuel Claeys Bouuaert, Tijs Neutens, Ingrid Moerman, Nico Van de Weghe
Publication date
2014/10/1
Journal
Tourism Management
Volume
44
Pages
67-81
Publisher
Pergamon
Description
The rapid evolution of information and positioning technologies, and their increasing adoption in tourism management practices allows for new and challenging research avenues. This paper presents an empirical case study on the mining of association rules in tourist attraction visits, registered for 15 days by the Bluetooth tracking methodology. This way, this paper aims to be a methodological contribution to the field of spatiotemporal tourism behavior research by demonstrating the potential of ad-hoc sensing networks in the non-participatory measurement of small-scale movements. An extensive filtering procedure is followed by an exploratory analysis, analyzing the discovered associations for different visitor segments and additionally visualizing them in ‘visit pattern maps’. Despite the limited duration of the tracking period, we were able to discover interesting associations and further identified a tendency of …
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