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Université de technologie de troyes| liamjbannon@ gmail. com us to rethink our whole value frame concerning means and ends, and the place of technology within this frame. The ambit of HCI has expanded enormously since the field’s emergence in the early 1980s. Computing has changed significantly; mobile and ubiquitous communication networks span the globe, and technology has been integrated into all aspects of our daily lives. Computing is not simply for calculating, but rather is a medium through which we collaborate and interact with other people. The focus of HCI is not so much on human-computer interaction as it is on human activities mediated by computing [1]. Just as the original meaning of ACM (Association for Computing Machinery) has become dated, perhaps so too has the original meaning of HCI (humancomputer interaction). It is time for us to rethink how we approach issues of people and …