View article

The cultural cognition thesis posits that individuals rely extensively on cultural meanings in forming perceptions of risk. The logic of the cultural cognition thesis suggests that a two-channel science communication strategy, combining information content (“Channel 1”) with cultural meanings (“Channel 2”), could promote open-minded assessment of information across diverse communities. We test this kind of communication strategy in a two-nation (United States, n = 1,500; England, n = 1,500) study, in which scientific information content on climate change was held constant while the cultural meaning of that information was experimentally manipulated. We found that cultural polarization over the validity of climate change science is offset by making citizens aware of the potential contribution of …