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Cause Related Marketing (CRM), a special type of corporate philanthropic activities, where a sum is donated to a charitable act when consumers engage in a transaction, is gaining popularity as a means of increasing organizational bottom line while contributing to the society. Literature supports that Millenials display pro-social behavior more than the other age cohorts in western context. Also, the media consumption of this age cohort is different from the rest as these are social media natives. However, not all the causes are equally important in the eyes of consumers and the determinants to actively or passively engage in those activities are largely unknown in Sri Lankan context. Therefore, this study is an attempt to examine the factors that motivate Sri Lankan Millennial to engage in CRM activities in social media.