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Motives are the drives, impulses, wishes or desires that initiate the sequence of activities known as behavior. Behind any purchasing action, there are several factors, which are playing an influential role where that makes the customer to perform the task.

This study examines key influential factors that motivated and moves the customer towards a purchase and determines the level of influence that each influential factor has contributed to the scenario. Focusing on the set-up in depth, the research explores the factors influencing customer buying motives, with special reference to Sri Lanka Telecom Broadband at micro level. The main objective of this study is to assess the degree of influence generated by influencing factors of customer buying motives. It is also intended to classify them based on their gravity at buying decisions. This will provide an insight and help future marketing activities of the company.