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The purpose of this research work is to find out the consumer buying behaviour towards organized retail stores in erode district. The objective of this study is to get the feedback about consumer perception, attitude and satisfaction at the retail stores. The research design used in this study is descriptive research design. Multiple regression analysis is a statistical technique that can be used to analyse the relationship between a single dependent variable and several independent variables. The collected data includes personal details, consumer opinion in the retail stores, services and current benefits provided in the retail stores, rewards, about their autonomy, recognition and competitiveness. The preferences of the consumers clearly indicate their importance of consumer buying behaviour in influencing their purchase, the additional facilities expected, improvement expected in handling defective goods and many …