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Perceived Brand Globalness (PBG) is vital in identifying the extent to which consumers place value on a brand. The globalisation being a driving force in the market has increased its significance, at present. Among other things, perceived price difference and consumer ethnocentrism plays a crucial role in evaluating the brand globalness. The study was conducted focussing „tea‟ and „airline‟, representing FMCG and the service sector respectively, to examine the validity and the relevance of the said phenomenon. The data collected using a questionnaire from a sample of 165 covering undergraduate and post graduate students. The study reveals, unlike other countries, respondents did not place any significant weight on perceived price difference and consumer ethnocentrism for perceived brand globalness pertaining to both “Tea” and “Airline”. The deviations are justified based on habitual (cultural tea tradition) consumption pertaining to “Tea” and unique value placed on service quality and flexibility with regard to “Airlines”.