Authors
Halil Bisgin, Nitin Agarwal, Xiaowei Xu
Publication date
2012/3/1
Journal
World Wide Web
Volume
15
Issue
2
Pages
213-232
Publisher
Springer US
Description
The fact that similarity breeds connections, the principle of homophily, has been well-studied in existing sociology literature. Several studies have observed this phenomenon by conducting surveys on human subjects. These studies have concluded that new ties are formed between similar individuals. This phenomenon has been used to explain several socio-psychological concepts such as, segregation, community development, social mobility, etc. However, due to the nature of these studies and limitations because of involvement of human subjects, conclusions from these studies are not easily extensible in online social media. Social media, which is becoming the infinite space for interactions, has exceeded all the expectations in terms of growth, for reasons beyond human mind. New ties are formed in social media in the same way that they emerge in real-world. However, given the differences between …
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