Authors
Noam Zerubavel, Peter S Bearman, Jochen Weber, Kevin N Ochsner
Publication date
2015/12/8
Journal
Proceedings of the National Academy of Sciences
Volume
112
Issue
49
Pages
15072-15077
Publisher
National Academy of Sciences
Description
Differences in popularity are a key aspect of status in virtually all human groups and shape social interactions within them. Little is known, however, about how we track and neurally represent others’ popularity. We addressed this question in two real-world social networks using sociometric methods to quantify popularity. Each group member (perceiver) viewed faces of every other group member (target) while whole-brain functional MRI data were collected. Independent functional localizer tasks were used to identify brain systems supporting affective valuation (ventromedial prefrontal cortex, ventral striatum, amygdala) and social cognition (dorsomedial prefrontal cortex, precuneus, temporoparietal junction), respectively. During the face-viewing task, activity in both types of neural systems tracked targets’ sociometric popularity, even when controlling for potential confounds. The target popularity–social cognition …
Total citations
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Scholar articles
N Zerubavel, PS Bearman, J Weber, KN Ochsner - Proceedings of the National Academy of Sciences, 2015