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Described is the research concerning the systematic, intensive and centralized web 2.0 social media exploitation by government agencies for widening and enhancing participative public policy making, which is conducted as part of the research project PADGETS (‘Policy Gadgets Mashing Underlying Group Knowledge in Web 2.0 Media’) partially funded by the European Commission. The proposed approach is based on a central system, which publishes various types of policy-related content (eg, short text long text, images, video) and micro-applications in multiple social media simultaneously, and also collects from them and processes data on citizens’ interactions (eg, views, comments, ratings, votes, etc.). Posing difficult research questions and challenges, both technical (analysis and exploitation of social media application programming interfaces (APIs), appropriate design of the central system architecture …