Authors
Jonathan C Huefner, Brian L Parry, Collin R Payne, Sean D Otto, Steven C Huff, Michael J Swenson, H Keith Hunt
Publication date
2002
Journal
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Volume
15
Pages
114-127
Description
A national mail survey confirms the voice-exit-retaliation factor structure first presented in Huefner and Hunt (2000). Partial correlations clarify the independence and interdependence of the three factors. The MILOV scale (Herche 1994, Bearden and Netemeyer 1999) and a religiosity subscale were used to assess the relationships between the MILOV/religiosity values and the voice-exit-retaliation factors. Only self-respect and religiosity predicted exit. Religiosity was negatively related and self-respect and self-fulfillment were positively related to voice. Fun and enjoyment in life along with religiosity were both negatively related to retaliation, while security was positively related. Of the MILOV values that significantly predicted voice-exit-retaliation, none yielded an R-squared above .05 suggesting the possibility that other values scales might better predict voice-exit-retaliation.
Total citations
200420052006200720082009201020112012201320142015201620172018201920202021202220233135144753612118323762
Scholar articles
JC Huefner, BL Parry, CR Payne, SD Otto, SC Huff… - Journal of Consumer Satisfaction, Dissatisfaction and …, 2002