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This presentation proposes a new way of understanding ethical culture in AgeTech as a dynamic and changing set of ethical research, design, and developmental processes and practices. By focusing on dynamics of ethical performance and the values, beliefs, and expectations that underpin them, this approach emphasizes ongoing ethical negotiation of all stakeholders involved in the research, design, and development of technology, rather than as a checklist at the research outset. Transdisciplinary working (TW) is proposed as an effective means to implement ethical processes and practices. By involving diverse stakeholders in the development of shared aims and objectives, ethical considerations become detached from the domain of researchers and become a more inclusive stakeholder negotiation. TW acknowledges that the development of new technologies cannot be separated from the people who …