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The management of cloud service incidents (unplanned interruptions or outages of a service/product) greatly affects customer satisfaction and business revenue. After years of efforts, cloud enterprises are able to solve most incidents automatically and timely. However, in practice, we still observe critical service incidents that occurred in an unexpected manner and orchestrated diagnosis workflow failed to mitigate them. In order to accelerate the understanding of unprecedented incidents and provide actionable recommendations, modern incident management system employs the strategy of AIOps (Artificial Intelligence for IT Operations). In this paper, to provide a broad view of industrial incident management and understand the modern incident management system, we conduct a comprehensive empirical study spanning over two years of incident management practices at Microsoft. Particularly, we identify two …