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“This is the secret of propaganda: To totally saturate the person, whom the propaganda wants to lay hold of, with the ideas of the propaganda, without him even noticing that he is being saturated.”(Paul Watzlawick, 1984, p. 112)

The idea of propaganda may be as old as mankind; but its threatening potential is quite contemporary. In Watzlawick’s terms, the main purpose of propaganda is to persuade the recipient into adopting the ideas the propagator tries to convey. Convincing the masses of one’s own ideology or dogma has always been part of every political, religious or societal system. Yet, in our globalized world propaganda has exceeded national borders or definable audiences. The increasing dissemination of the internet and its enormous outreach make it the perfect instrument to broadcast messages worldwide without temporal or geographical restrictions. Online messages can be read at the other end of …