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This article proposes a definition of alternative news media and suggests routes for further research. It complements and extends previous conceptualizations in research on alternative media and outlines an umbrella definition of this phenomenon aimed to inspire contemporary research and scholarly debate. Previous research has been guided by a “progressive” perspective as a form of resistance against “bourgeois” hegemonic discourse. Such normative evaluations have in turn limited how the phenomenon has been studied empirically, by limiting the scope of research so that important contemporary phenomena fall outside the theoretical map. Conceptualizing alternative news media in the present hybrid and polarized media environment, we first propose a non-normative, multilevel relational definition: Alternative news media position themselves as correctives of the mainstream news media, as expressed in …