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This book addresses new perspectives on the perceived popular deservingness of target groups of social services and benefits, offering new insights and analysis to this quickly developing field of welfare attitudes research. It provides an up-to-date state of the art in terms of concepts, theories, research methods and data. The book offers a multi-disciplinary view on deservingness attitudes, with contributions from sociology, political science, media studies and social psychology. It links up with central welfare state debates about the allocation of collective resources between groups with particular needs, and wider categories of need.