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People's focus on either financial benefit or ecological benefit makes decisions on unconventional oil and gas extraction hard. This paper combines the energy return ratio with the financial return ratio through a comprehensive analysis model, which is more parsimonious and more objective than other comprehensive analysis models. The model was applied to analyze the comprehensive energy/financial efficiency of seven sample unconventional petroleum (oil and gas) companies in North America. Among them, four are oil sands operating companies with the largest oil sands production and three are shale oil and shale gas operating companies with the largest number of drilled but uncompleted shale wells, and complete available data. Results of our analysis indicate that during the most recent seven years the selected companies' energy return ratio and financial return ratio of unconventional oil and gas …