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Corporate citizenship is a concept that has been known and discussed by academics and practitioners for many years. Preston and Post (1975) refer to corporate citizenship as the final stage of socialisation of business organisations. This paper analyses the case of Pacalta Resources, a Canadian company which became involved in oil production in an environmentally and socially sensitive area of Ecuador, and proposes strategic bridging as a management strategy to build proactive corporate citizenship. The main findings of this research are:(a) the concept of corporate citizenship must be well understood by companies in terms of stages of socialisation (to engage in true collaboration and to benefit from it),(b) proactive corporate citizenship can be built by establishing strategic bridging and (c) the success of collaboration depends on the degree of independence and autonomy of the bridge organisation.