View article

The global market has witnessed an emergence of companies introducing sustainable and environmentally friendly products, signaling a shift towards positive intent and recognition of the importance of environmental sustainability. This transition emphasizes the significance of product innovation and the introduction of new technologies alongside legislative measures. The construction industry, known for its significant contribution to greenhouse gas emissions and resource consumption, holds immense potential for achieving environmental and ecological sustainability through green product innovation. By adopting low-energy consumption methods and enhancing resource efficiency, the construction sector can establish benchmarks and promote sustainable practices. Moreover, this sector can create green job opportunities by incentivizing companies to embrace technological innovations that minimize waste …