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Surveys assessing attitudes and values about the environment can help predict human behavior toward wildlife and develop effective conservation goals alongside local communities. Coastal Alabama, in the southeastern United States, is a hotspot for biodiversity and endemism and needs protection. Land and wildlife management practices in Alabama have moved from indigenous‐led, which is more in harmony with the environment, to larger‐scale exploitative uses for agriculture and plantations. We therefore predicted that a large proportion of the population has a dominant view of the environment in which land and wildlife are primarily for human benefit. To test this hypothesis, we surveyed over 1300 residents in Mobile and Baldwin counties—the two southernmost counties in Alabama—to assess attitudes toward local vertebrate wildlife, knowledge of the region's biodiversity, and whether individuals value …