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Economic-orientated land use policies designed within a productivist framework have been argued to be inappropriate to achieve post-productivist multifunctional goals. Additionally, policies which fail to account for attitude–behaviour differences amongst land managers may be equally lacking. Using Defra's behavioural segmentation approach applied to 750 English Farm Business Survey (FBS) co-operators, this paper presents an analysis of the relationship between segmentation groups and their associated physical, financial and managerial attributes to test the segmentation concept. An analysis of the segmentation process is provided, examining the effectiveness of such an approach towards enhancing land use policies. Results classified FBS co-operators as: Custodians (14.0%); Lifestyle Choice (7.2%); Pragmatists (53.3%); Modern Family Business (21.1%); Challenged Enterprises (4.4%). Analysis of the …