View article

About the CREATOUR Azores project cReatoUR Azores–Turning the Azores into a Creative Tourism Destination is an integrated research-and-application project that aims to advance research focused on creative tourism in island regions, diversify tourism offers in the Azores, and strengthen links with other regions of Portugal where this model has already been implemented through the cReatoUR project as well as with other islands where the approach could be replicated. The main objective of cReatoUR Azores is to empower various agents located in the Azores archipelago to develop, implement, and promote creative tourism experiences through which tourists can actively participate in creative activities, providing opportunities for learning, creative self-expression, and interaction with local communities. A creative tourism approach allows both visitors and communities to benefit from tourism exchanges, promotes cultural vitality and sustainability, and allows artistic and creative activities to play a driving role in socio-economic development. The cReatoUR Azores project is coordinated by the Azores Tourism Observatory (ota) and the University of the Azores/Gaspar Frutuoso Foundation, in partnership with the Centre for Social Studies (ceS) of the University of Coimbra, Portugal. The project is funded by the European Regional Development Fund, through the Azores 2020 Operational Program, and by regional funds, through the Regional Directorate for Science and Technology. research team caRloS SantoS, MaRIa ISabel albeRGaRIa, GUalteR coUto, leonoR SaMpaIo Da SIlva, pIlaR DaMIão De MeDeIRoS, RoSa SIMaS, and alexanDRa …