Authors
Liang Zeng, Robert W Proctor, Gavriel Salvendy
Publication date
2011/2/4
Journal
Creativity Research Journal
Volume
23
Issue
1
Pages
24-37
Publisher
Taylor & Francis Group
Description
Derived from the psychometric tradition of creativity research, divergent thinking (DT) tests are the major instrument for measuring people's creative potential. Although still prevalent, DT testing has received substantial criticism of its validity and practical value. This article focuses on the issue of how to reliably and validly assess and predict people's real-world creative potential. Based on reviews of the literatures on the concept of creativity, creative thinking process, the psychometric approach, and DT tests, we examine 6 major weaknesses of traditional DT instruments: lack of construct validity; not testing the integrated general creative process; neglect of domain specificity and expertise; and poor predictive, ecological, and discriminant validities. This evaluation calls for development of improved psychometric instruments to better capture people's creativity in specific professional domains of interest. Broadening the …
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