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Advances in innovation processes are critically important as economic and business landscapes evolve. There are many concept generation techniques that can assist a designer in the initial phases of design. Unfortunately, few studies have examined these techniques that can provide evidence to suggest which techniques should be preferred or how to implement them in an optimal way. This study systematically investigates the underlying factors of four common and well-documented techniques: brainsketching, gallery, 6-3-5, and C-sketch. These techniques are resolved into their key parameters, and a rigorous factorial experiment is performed to understand how the key parameters affect the outcomes of the techniques. The factors chosen for this study with undergraduate mechanical engineers include how concepts are displayed to participants (all are viewed at once or subsets are exchanged between …