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Purpose: This paper aims to Investigate the factors that Affect the Muslim awareness of the millennial against kosher food products. As the Reviews largest Muslim population in the world with the millennial composition of 33-40% by 2015, Indonesia Became the market potential in the halal products industry. Millennials be a key factor in this study, in addition to having a great poppulasi, Also has a unique kareakteristik, and literacy to changes in technology and information.

Design/Methodology: This study used a sample konvinen distributed online and ofline, generated 223 Muslim respondents aged 17-35 years as the limit of the millennial category. Variable in research in is: Religious beliefs (X1), Self-Identity (X2), Attitude toward kosher food (X3), and awareness of halal food product (Y). Data were Analyzed using multiple linear regression approach, using SPSS 22.