Authors
Alessandro Da Giau, Laura Macchion, Federico Caniato, Maria Caridi, Pamela Danese, Rinaldo Rinaldi, Andrea Vinelli
Publication date
2016/3/14
Journal
Journal of Fashion Marketing and Management
Volume
20
Issue
1
Pages
72-88
Publisher
Emerald Group Publishing Limited
Description
Purpose
– The purpose of this paper is to examine which environmental and social sustainability practices companies in the Italian fashion industry adopt and how these companies communicate their sustainability commitment through their corporate websites.
Design/methodology/approach
– The multiple case studies approach was selected and the practices of 12 companies in the Italian fashion industry were investigated.
Findings
– The findings showed that four different approaches in the field of sustainability practices and web-based communication are available within the Italian fashion industry (i.e. low commitment, high commitment, low disclosure, high marketing) by highlighting the alignment (i.e. fit or misfit) among these dimensions and by discussing the practices as well as the drivers/barriers of each approach …
Scholar articles
A Da Giau, L Macchion, F Caniato, M Caridi, P Danese… - Journal of Fashion Marketing and Management, 2016