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Young adults use social networking sites (SNSs) such as Facebook to engage as friends, yet there has been little systematic research that has investigated their sense‐making of friendship in relation to their uses of Facebook, as well as how Facebook as a socio‐technical system interacts with their friendship practices. Twelve friendship discussion groups were conducted in urban and non‐urban New Zealand, with 26 women and 25 men aged 18–25 years, in same and mixed‐gender groups. Our social constructionist thematic analysis showed the young adults made sense of friendship through themes of ‘fun times together’, an ‘investment’, ‘protection’ and ‘self‐authenticity’, and these meanings were enacted in particular ways within Facebook. This SNS was used primarily for enjoying friendship and ‘investing in’ friendships, and friendship protection was required to maintain friends' online privacy. Facebook …