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Precision Agriculture Technologies (PATs) promise to enhance productivity and foster sustainability. However, attempts to explain the low adoption of PATs, particularly in Europe, lack attention to the role of shared understanding of PATs among actors in the development and diffusion of this innovation. To uncover what could guide the emergence of a collective understanding of PATs, we explore how the actors comprising the nascent innovation system perceive PATs and how they perceive possibilities for influencing the precision agriculture innovation system. We utilize the mixed-method approach of Group Concept Mapping to uncover (in)congruences in relation to PAT perceptions of farmers from Germany and Switzerland vis-à-vis other stakeholders in the innovation system. We found that negative perceptions of the economic and social aspects of PATs are a source of discrepancies among the actors …