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Carbon removal – also known as negative emissions technologies, or greenhouse gas removal – represents a core pillar of post-Paris climate policy, signaling for enhancing and constructing carbon sinks to balance emissions sources on route to ambitious temperature targets. We build on Amory Lovins’ “hard” and “soft” alternatives for energy pathways to illuminate how foundational experts, technologists, and policy entrepreneurs think about different modes of resource inputs, infrastructure and livelihoods, and decision-making, regarding ten nature-based and engineered carbon removal approaches. Based on 90 original interviews, we show that hard and soft paths reflect different conceptions of systems, spaces, and societal involvement. We highlight that pathways depend on diverging concepts of economies-of-scale (capturing carbon at the largest possible scale, versus catalyzing systemic co-benefits) and …